About Leon Norell

Leon Norell is the son of the late Henry Norell, trading from the famous Port of London Authority bonded warehouses, off Bishopsgate, in the City. Built for the East India Company by Clive of India in the 18th Century, the ‘P.L.A.’, as those familiar with the City in the 50’s will know, was an entrepôt for tea, coffee, port, vanilla, spices and myriad exotic products from the East.

It was also the Oriental carpet centre of the West, to which foreign buyers would throng. It was from there that Henry Norell became a principle supplier to Harrods, Liberty, John Lewis, Debenhams, Derry & Toms, Selfridges, Gamages, Army & Navy, Heals, Westbourne Galleries and other famous department stores of the time.

In the 1960s, Leon Norell was a household name for offering the public the unprecedented opportunity to choose from the many millions of pounds worth of Oriental carpets owned by the merchants at the P.L.A. He was catapulted to fame by The Sunday Times Insight Team in 1967 who, posing as customers, went to investigate his seemingly suspect advertisement purporting to offer the public thousands of Oriental carpets from which they could choose, at half retail. The following Sunday he received front page acclamation!

In those days Persian carpets were in high demand, steadily appreciating in value and promising to be the ideal hedges against inflation. With a lull in the market in the late 70s, he turned to offering to buy second hand carpets with the slogan, ‘Sell us your old Persian carpet. Even if it's a little worn, it may be worth more than you think!’ That’s still his slogan!


Who We Are

Leon Norell only hire those that are passionate about what they do. Our team are all highly qualified with a passion for their work.

Leon Norell only hire those that are passionate about what they do. Our team are all highly qualified with a passion for their work.

Our Expertise

We are specialists in our field, with many years experience and an unsurpassed dedication to our work.

We are specialists in our field, with many years experience and an unsurpassed dedication to our work.

Our Approach

Our aim is to deliver superior service to those in <LOCATION> at an affordable and competitive price.

Our aim is to deliver superior service to those in <LOCATION> at an affordable and competitive price.

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