At Leon Norell, in NW London, is an Aladdin’s Cave where you will find the largest and most comprehensive selection of handmade Persian and other handmade Oriental rugs in the UK., wiith prices half estimated retail…guaranteed.

Whether you would prefer to make a purchase online, or at the warehouse, you can have the advantage of 55 years’ experience, in the selection of your rug, in an unhurried and enjoyable environment.

You will find rugs, runners, carpets and kilims in all shapes and sizes, from small to extremely large, wool, silk, traditional colours and the unusual. You’ll be delighted with what you discover.

Take a look at examples of the stock on-line. If you find something you like but not in the right size, let us know and we’ll send you pictures of what we have that’s similar.

Or call 020 8731 7708 and make an appointment to visit the warehouse, without obligation.

If you’re an Interior Designer you’ll find us very easy to work with, too.

There’s free parking in the courtyard, directly outside.

Ask for Leon when you arrive. You’ll be made very welcome.


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  • Lodging and amenities

  • Meals for duration of stay

  • Open bar happy hour

  • Three lessons by certified instructors